Keep Wales Tidy
What it does
Keep Wales Tidy works for the improvement of local environments by 1. encouraging the public to act in a responsible manner; 2. supporting organisations that work for a cleaner and tidier local environment.3. promoting sustainable development, education and community action.
Its charitable purposes
THE PROTECTION PRESERVATION AND ENHANCEMENT OF THE ENVIRONMENTS OF TOWN AND COUNTRY IN WALES FOR THE GENERAL BENEFIT OF THE WELSH NATION AT LARGE AND TO EDUCATE ALL SECTORS OF THE COMMUNITY AND TO PROMOTE AWARENESS OF THE WAYS IN WHICH THE ENVIRONMENT IS AT RISK AND OF WAYS IN WHICH THIS CAN BE MINIMISED SO THAT THE USE OF SUSTAINABLE WASTE MANAGEMENT PRACTICES MAY BE ENCOURAGED
Causes
- What it works on
- Environment, conservation and heritage
- Who it helps
- The general public
- How it works
- Makes grants to organisations
- Provides services
- Provides advocacy, advice or information
- Sponsors or carries out research
Where it works
- In Wales
- Throughout Wales
Area of benefit in its governing document: Wales
Income and spending
In the year ending 31 March 2025, it had income of £6,492,493 and spent £6,459,697.
| Year ending | Income | Spending | Paid staff | Volunteers |
|---|---|---|---|---|
| 31 March 2025 | £6,492,493 | £6,459,697 | 83 | 28,000 |
| 31 March 2024 | £4,583,438 | £5,194,955 | 67 | 25,000 |
| 31 March 2023 | £5,710,031 | £5,764,365 | 70 | 25,000 |
| 31 March 2022 | £5,751,633 | £4,948,716 | 68 | 25,000 |
| 31 March 2021 | £3,899,234 | £3,865,232 | 57 | 25,000 |
Financial position
Separate measures from the charity's own returns and accounts, each with its year. Read them together: no single measure says how well a charity is run.
- Income over time
- Up 67%, from £3,899,234 in the year to 31 March 2021 to £6,492,493 in the year to 31 March 2025.
- Spending against income
- It spent 99% of its income in the year to 31 March 2025. It spent more than its income in 2 of the 5 years shown.
- Money from government
- 91% of its income in the year to 31 March 2025 came from government grants and contracts (£5,909,574).
- Largest funder
- Welsh Government gave £4,687,433 in the year to 31 March 2025, 72% of that year's income.
Government funding, as the charity reported it
Government grants in the year ending 31 March 2025: £5,641,937 from 15 grants. Government contracts: £267,637 from 1 contract.
| Year ending | Government grants | Government contracts |
|---|---|---|
| 31 March 2025 | £5,641,937 from 15 grants | £267,637 from 1 contract |
| 31 March 2024 | £3,601,931 from 11 grants | £6,600 from 1 contract |
| 31 March 2023 | £4,706,021 from 6 grants | £6,050 from 1 contract |
| 31 March 2022 | £5,131,919 from 5 grants | Not reported |
| 31 March 2021 | £3,382,167 from 7 grants | Not reported |
Where its income came from in the year ending 31 March 2025
- Donations and legacies£2,090
- Charitable activities, including grants and contracts for its work£6,403,038
- Trading and fundraising£17,329
- Investments£70,036
Who funds it, according to its accounts
In its accounts for the year ending 31 March 2025, the charity named 16 funders who gave £5,761,304 between them. £5,671,705 of that came from public bodies.
These figures were read from the accounts the charity filed with the Charity Commission by Claude, an AI model, in OpenEconomy's accounts reader. AI can misread a table, so check the accounts on the register before relying on a figure.
| Funder | Type | Mar 2025 | Mar 2024 | Mar 2023 |
|---|---|---|---|---|
| Welsh Government | Welsh Government | £4,687,433 | £3,370,989 | £4,635,235 |
| UK Government | UK Government | £339,928 | £38,150 | |
| Carmarthenshire County Council | Council | £111,846 | £32,294 | |
| The National Lottery Heritage Fund | National Lottery | £96,366 | £499,962 | |
| Swansea Council | Council | £76,916 | £25,890 | |
| Garfield Weston Foundation | Trust, company or other | £75,000 | £75,000 | |
| Blaenau Gwent County Borough Council | Council | £74,733 | ||
| Cardiff Council | Council | £71,948 | ||
| Pembrokeshire County Council | Council | £71,719 | £17,195 | |
| Powys County Council | Council | £63,182 | £47,115 | |
| Vale of Glamorgan Council | Council | £54,634 | £12,529 | |
| The National Lottery Community Fund | National Lottery | £23,000 | ||
| Create Your Space Duffryn | Trust, company or other | £14,599 | £25,348 | £34,257 |
| Green Flag for Parks | Trust, company or other | £58,224 | £62,666 | |
| Swire Foundation | Trust, company or other | £50,000 | ||
| Sport Wales | Other public body | £48,395 | ||
| Denbighshire County Council | Council | £8,120 | ||
| Eroclad | Trust, company or other | £4,000 | ||
| Pobl | Trust, company or other | £3,212 |
Grants awarded to it, published on 360Giving
Funders that publish to 360Giving list 10 grants to this charity since 2005, worth at least £2,111,749.
By funder
- The National Lottery Heritage Fund£1,709,987, 4 grants
- Esmée Fairbairn Foundation£175,000, 1 grant
- Garfield Weston Foundation£150,000, 1 grant
- The National Lottery Community Fund£76,762, 4 grants
| Awarded | Grant | Amount |
|---|---|---|
| 30 Nov 2023 | The National Lottery Heritage Fund | £949,187 |
| 20 Mar 2023 | Garfield Weston Foundation | £150,000 |
| 28 Mar 2022 | The National Lottery Heritage Fund | £37,500 |
| 28 Feb 2022 | The National Lottery Heritage Fund | £37,500 |
| 30 Apr 2019 | The National Lottery Community Fund | £49,910 |
| 11 Feb 2018 | The National Lottery Community Fund | £7,252 |
| 1 Jun 2016 | The National Lottery Community Fund | £14,600 |
| 25 Sept 2014 | The National Lottery Heritage Fund | £685,800 |
| 24 Jun 2014 | Esmée Fairbairn Foundation | £175,000 |
| 10 May 2005 | The National Lottery Community Fund | £5,000 |
Payments from public bodies, from their spending data
Public bodies' published spending shows 198 payments to this charity worth £30,421,747 between 8 December 2020 and 10 September 2026.
| Public body | Paid | Payments | Financial years |
|---|---|---|---|
| Welsh Government | £30,159,709 | 123 | 2020/21, 2021/22, 2022/23, 2023/24, 2024/25, 2025/26, 2026/27 |
| Vale of Glamorgan Council | £238,524 | 35 | 2021/22, 2022/23, 2023/24, 2024/25, 2025/26, 2026/27 |
| Monmouthshire County Council | £23,513 | 40 | 2020/21, 2021/22, 2022/23, 2023/24, 2024/25, 2025/26 |
In council meetings
Council business that names this charity, from the records councils publish, gathered by OpenCouncil. Newest first.
3 September 2026, Swansea
Named in an agenda item or minute of Council
Announcements of the Presiding Member.
3 September 2026, Denbighshire
Named in an agenda item or minute of Communities Scrutiny Committee
WASTE AND RECYCLING SERVICE PERFORMANCE REVIEW 2025/26
21 July 2026, Torfaen
Named in an agenda item or minute of Council
Motions on Notice / Cynigion â rhybudd
9 March 2026, Vale of Glamorgan
Named in an agenda item or minute of Council
To receive questions and answers pursuant to Section 4.19.2 – 4.19.9 of the Council’s Constitution (i.e. questions on any matter in relation to which the Council has powers or duties or which affects the Vale of Glamorgan).
28 November 2025, Neath Port Talbot
Named in an agenda item or minute of Visible Services and Streetscene Scrutiny Committee
Selections of items for future scrutiny
28 November 2025, Neath Port Talbot
Named in an agenda item or minute of Visible Services and Streetscene Scrutiny Committee
Information Report - Litter picking & Grass cutting
16 September 2025, Vale of Glamorgan
Named in an agenda item or minute of Place Scrutiny Committee
Update Report – No Flying Rings Campaign.
16 September 2025, Swansea
Named in an agenda item or minute of Scrutiny Programme Committee
Scrutiny of Cabinet Member Portfolio Responsibilities: Fly Tipping Reduction and Enforcement - Councillor Cyril Anderson, Cabinet Member for Community - Services.
10 September 2025, Cardiff
Named in an agenda item or minute of Policy Review and Performance Scrutiny Committee
Panel Performance Assessment Report & Response and Annual Well-being Report 2024/25
17 July 2025, Pembrokeshire
Named in an agenda item or minute of Council
Announcements/Personal Matters
11 June 2025, Neath Port Talbot
Named in an agenda item or minute of Performance and Resources Scrutiny Committee
Corporate Strategy 2025/2028
28 January 2025, Carmarthenshire
Named in an agenda item or minute of Place, Sustainability & Climate Change Scrutiny Committee
2025/26 BUSINESS PLANS
3 December 2024, Powys
Named in an agenda item or minute of Questions at Any Time to Heads of Service
Question From: County Councillor Gareth Ratcliffe Subject: Mynd i'r afael â baeddu cwn ym Mynwent y Gelli a chaeau chwaraeon cyfagos / Addressing dog fouling in Hay Cemetery and nearby sports fields
7 November 2024, Monmouthshire
Named in an agenda item or minute of Local Access Forum
Regional Wellbeing health project (Dez Jones, Regional Health and Wellbeing Co-ordinator)
10 September 2024, Gwynedd
Named in an agenda item or minute of Llŷn A.O.N.B Joint Advisory Committee
TIRLUN BYW PROJECT
29 July 2024, Rhondda Cynon Taf
Named in an agenda item or minute of Overview and Scrutiny 2022-2027 Committee
CALL-IN: STANDARDISATION OF THE COUNCIL'S WASTE COLLECTION ARRANGEMENTS (INCLUDING REVISIONS TO TRADE AND GREEN COLLECTION ARRANGEMENTS)
18 July 2024, Ceredigion
Named in a decision of Council
Report of the Corporate Lead Officer, Economy and Regeneration upon the Membership of the Local Places for Nature grant panel
27 June 2024, Cardiff
Named in an agenda item or minute of Council
Oral Questions
8 April 2024, Merthyr Tydfil
Named in an agenda item or minute of Bedlinog & Trelewis Community Council
To Receive the County Councillors Report
17 October 2023, Conwy
Named in an agenda item or minute of Economy and Place Overview and Scrutiny Committee
Proposed Dog Control Public Space Protection Order (PSPO) 2023
6 July 2023, Gwynedd
Named in an agenda item or minute of The Council
QUESTIONS
29 June 2023, Cardiff
Named in an agenda item or minute of Council
Oral Questions
21 June 2023, Bridgend
Named in an agenda item or minute of Council
To receive announcements from:
9 March 2023, Gwynedd
Named in an agenda item or minute of Communities Scrutiny Committee
STREET CLEANLINESS.
27 February 2023, Cardiff
Named in an agenda item or minute of Environmental Scrutiny Committee
Waste Management and Recycling
Showing the 25 most recent of 32 mentions.
In the Senedd and Welsh Government
Senedd and Welsh Government records that name this charity, gathered by OpenSenedd. Newest first.
22 September 2026
Named by Llyr Gruffydd in the Senedd
…n be a big part of the answer, as we've seen from some of the international examples, where we can really bear down on on-the-go littering. A Keep Wales Tidy survey showed that drinks-related litter is on 43.6 per cent of our streets—nearly half of our streets are littered just by drinks-related lit…
10 September 2026
Named in a ministerial meeting or engagement: CMRRS
Purpose: Keep Wales Tidy Visit.
Keep Wales Tidy Visit
11 July 2026
Named in a ministerial meeting or engagement: CMRRS
Purpose: Litter Pick with Keep Wales Tidy.
Litter Pick with Keep Wales Tidy
22 June 2026
Named in a written question from Dan Thomas
Addressed to the Cabinet Minister for Rural Resilience and Sustainability.
…eld area of Newport? To directly help our communities, local authorities and businesses in tackling litter across Wales we provide funding to Keep Wales Tidy. Details on their activity in the ward of Tredegar Park and Marshfield can be found on Keep Wales Tidy’s website. It includes three community…
2 June 2026
Named in a written question from Niamh Salkeld
Addressed to the Cabinet Minister for Rural Resilience and Sustainability.
…a reduction in littered drinks containers. To directly help our communities, local authorities and businesses in tackling litter we also fund Keep Wales Tidy. Its community activity in the Blaenau Gwent Caerffili Rhymni constituency includes establishing litter picking hubs, supporting litter champi…
10 February 2026
Named by Eluned Morgan in the Senedd
…ousehold recycling. We continue to build on these achievements. By funding programmes such as Fly-tipping Action Wales and organisations like Keep Wales Tidy, we are helping communities across Wales by improving their local environment. Diolch i Lywodraeth Lafur Cymru, mae Cymru yn arweinydd byd-ean…
3 February 2026
Named by Gareth Davies in the Senedd
…ts getting filthier and filthier, and the evidence backs this up. Litter levels in Wales have reached a crisis point, with the campaign group Keep Wales Tidy, on publishing their annual report last year, finding the worst results for street cleanliness in the 17 years since the charity began, with a…
13 January 2026
Named in a written question from Paul Davies
Addressed to the Deputy First Minister and Cabinet Secretary for Climate Change and Rural Affairs.
What is the Government doing to tackle the issue of dog fouling? Our funding of Keep Wales Tidy helps deliver the “Leave only pawprints” campaign. This raises awareness of the health risks to people and animals of this unacceptable practice, encouraging responsible dog ownership across Wales. Keep W…
17 December 2025
Named by Huw Irranca-Davies in the Senedd
…through the EPR that I mentioned in my response to Mick Antoniw, and in taking forward the DRS as well—but also in the funding of things like Keep Wales Tidy, which we have stood steadfastly by, because they then work with those local groups in the local communities, empowering others to go out and…
17 December 2025
Named by Huw Irranca-Davies in the Senedd
…er occurring in the first place, and to ensure everyone takes their own responsibility as well for disposing their waste properly. By funding Keep Wales Tidy we're providing direct support to communities, and our legislation is shifting the supply chain towards more easily recyclable or reusable pro…
22 November 2025
Named in a ministerial meeting or engagement: DFM Cabsec CCRA
Purpose: Afonydd Cymru – Gail Davies-Walsh; Keep Wales Tidy – Owen Derbyshire; Wildlife Trust Wales – Rachel Sharp – Director ; RSPB - Sharon Thompson; WEL – Karen Whitfield ; WEL – Rewilding Britain – James Hitchcock; National Parks – Catherine Howell – Head of Natural Capital Development; WWF – Shea Buckland-Jones – Head of Policy and Advocacy; Marine Conservation Society – Gareth Cunningham; National Landscapes – (Ieuan) Llyr Jones; National Trust – Alys Routley; CPRW Chair - Jonty Colchester; Woodland Trust – Kylie Jones-Mattock; DC/WW – Fergus; O’Brien – Natural and Social Capital; Plantlife – Lesley Fletcher; Soil Association – A Tuddenham; Nature Friendly Farming Network – Rhys Evans.
Afonydd Cymru – Gail Davies-Walsh; Keep Wales Tidy – Owen Derbyshire; Wildlife Trust Wales – Rachel Sharp – Director ; RSPB - Sharon Thompson; WEL – Karen Whitfield ; WEL – Rewilding Britain – James Hitchcock; National Parks – Catherine Howell – Head of Natural Capital Development; WWF – Shea Buckla…
8 October 2025
Named by Jane Richardson in the Senedd
…take the full programme for government and ask us to deliver against each bit. So, you've probably spotted a bit in there about working with Keep Wales Tidy on that sort of stuff and all sorts of economic objectives, et cetera. I would love to see targeted remit letters where people like us and the…
8 October 2025
Named by Joel James in the Senedd
…rges, or maybe you've failed to see this mess, just like you have failed to see the mess Welsh Labour have made of our country. According to Keep Wales Tidy's 2024 report, there's been a staggering 286 per cent rise in the number of streets graded as D in Cardiff, the lowest possible cleanliness rat…
1 October 2025
Named by Janet Finch-Saunders in the Senedd
…r actually pursuing this? It’s an honour to be a member of your cross-party group and I know you’ve worked really hard with others, including Keep Wales Tidy and other organisations, because I think we’re all sick and tired and fed up of seeing our countryside, our urban areas, where people just dum…
18 July 2025
Named in a written question from Andrew RT Davies
Addressed to the First Minister.
…, a number of bodies are grant funded for specific services on our behalf, for example WRAP to deliver the ‘Be Mighty’ recycling campaign and Keep Wales Tidy to run campaigns on reducing litter and waste. Given the ongoing nature of many campaigns and contracts it is not possible to disaggregate amo…
16 June 2025
Named by Carolyn Thomas in the Senedd
…of street scene, and we had to look at the dog public space protection order, and we had huge discussions and lots of input from dog walkers, Keep Wales Tidy, and anti-dog people as well. But we did want to keep our local beach, Talacre, dog-friendly. It's not really a bathing beach, but it's a grea…
16 June 2025
Named by Carolyn Thomas in the Senedd
…ver the entirety of a beach or that their season should be fixed 15 May—30 September (or even from 1 May!) or to exclude out of hours access. Keep Wales Tidy (who classify Blue Flag beaches in Wales) say that it is up to the applicant body to decide how long the Blue Flag season will be within the t…
31 March 2025
Named in a written question from Janet Finch-Saunders
Addressed to the Deputy First Minister and Cabinet Secretary for Climate Change and Rural Affairs.
…teps has the Cabinet Secretary taken to ensure that littering is discouraged and managed at Welsh tourist locations? Our continued funding of Keep Wales Tidy enables Project Officers to work directly with Local Authorities (LAs) on specific issues such as tourist related litter. Through Visit Wales…
31 March 2025
Named in a written question from Janet Finch-Saunders
Addressed to the Deputy First Minister and Cabinet Secretary for Climate Change and Rural Affairs.
…is the Cabinet Secretary having with local authorities about preventing animal waste bags being thrown into hedges and greenery? I have asked Keep Wales Tidy to target resolving this issue and work with Local Authorities. This will include an awareness raising campaign to emphasise that this practic…
26 March 2025
Named by Delyth Jewell in the Senedd
…t wrecks our communities and damages our environment, and places an unfair burden on local authorities and on the public. The statistics from Keep Wales Tidy are extremely worrying, especially the increase in unacceptable levels of littering in our most deprived areas. Now, this is not just an envir…
26 March 2025
Named by Mick Antoniw in the Senedd
…is cleared up by volunteers every year. Littering in Wales is on the rise. In many areas, it is reaching epidemic levels. Earlier this year, Keep Wales Tidy reported a 285 per cent increase in the number of streets heavily affected by litter and refuse. We should be grateful to every one of our vol…
26 March 2025
Named by Huw Irranca-Davies in the Senedd
…t I refute entirely the suggestion that Welsh Government is doing nothing on this. In fact, what we are doing is putting funding in place for Keep Wales Tidy to drive forward initiatives, not only on the beaches but in local communities all across Wales. In the budget, which your benches voted again…
26 March 2025
Named by Huw Irranca-Davies in the Senedd
…Oh, I've run out of time already; my apologies. Let me just touch on a couple of others quickly, with your dispensation there. The funding of Keep Wales Tidy supports the awareness-raising campaigns, direct support to communities wishing to improve their local environment. I and others have been out…
26 March 2025
Named by Huw Irranca-Davies in the Senedd
…d Newport Canals Trust, the Gwent Wildlife Trust, partnerships in Caerphilly and so on, and, indeed, much of this is supported by the work of Keep Wales Tidy very often, and the hubs they do and the equipment that they provide across south-east Wales, and the support that Welsh Government gives to K…
26 March 2025
Named by Huw Irranca-Davies in the Senedd
Diolch, Natasha. Through our funding to Keep Wales Tidy, we continue to support local authorities and communities across south-east Wales in tackling litter. This includes creating litter hubs, co-ordinating volunteer activity and conducting prevention trials. We're also tackling the problem at sour…
Showing the 25 most recent of 74 mentions.
Trustees
12 trustees run the charity.
- Alana Smith
- Andrew Stumpf
- Benjamin Rwizibuka
- Ceri Davies
- David King MBE
- Jennifer Rudd
- Lesley Babb
- Lloyd Rhodri Harris
- Luisa Pastore
- Mike Leeson
- Rebekah Stone
- Sharon Pascoe
Filing record
Of the last 5 annual returns that were due, 5 arrived by the deadline.
| Year ending | Due | Annual return | Accounts |
|---|---|---|---|
| 31 March 2025 | 31 January 2026 | Received 16 December 2025, 46 days early | Received 16 December 2025 |
| 31 March 2024 | 31 January 2025 | Received 16 December 2024, 46 days early | Received 16 December 2024 |
| 31 March 2023 | 31 January 2024 | Received 8 January 2024, 23 days early | Received 8 January 2024 |
| 31 March 2022 | 31 January 2023 | Received 20 December 2022, 42 days early | Received 20 December 2022 |
| 31 March 2021 | 31 January 2022 | Received 7 January 2022, 24 days early | Received 7 January 2022 |
About this charity
- Charity number
- 1082058
- Status
- Registered
- Registered with the Commission
- 16 August 2000
- Governing document
- MEMORANDUM AND ARTICLES INCORPORATED 20 JUN 2000AS AMENDED BY SPECIAL RESOLUTION(S) DATED 18 OCT 2004AS AMENDED BY SPECIAL RESOLUTION(S) DATED 17 SEP 2007AS AMENDED BY SPECIAL RESOLUTION(S) DATED 28 SEP 2016AS AMENDED BY SPECIAL RESOLUTION(S) DATED 27 SEP 2017 as amended on 11 May 2018
- Company number
- 04011164This company on OpenEconomyThis company on Companies House
- Website
- www.keepwalestidy.cymru
- Council area of its contact address
- Cardiff
Sources
- Register details, income, spending, trustees and filing dates: Charity Commission for England and Wales, register of charities. Loaded by OpenEconomy on 2 November 2026.
- Funding from accounts: the charity's filed accounts, read by OpenEconomy's AI accounts reader on 1 November 2026.
- Grants awarded: 360Giving open grants data, from funders that publish there. Loaded by OpenEconomy on 2 November 2026.
- Payments from public bodies: each body's own published spending data, matched to the charity by OpenEconomy. 5 public bodies' data is included so far.
- In council meetings: councils' published meeting records, gathered by OpenCouncil and matched to the charity by OpenEconomy on 4 November 2026.
- In the Senedd and Welsh Government: records gathered by OpenSenedd and matched to the charity by OpenEconomy on 5 November 2026.
Elsewhere in the Edau family
- OpenCouncil: council records that name this charity
- OpenSenedd: Senedd records that name this charity
- OpenCouncil: Cardiff Council's meetings and decisions
- OpenEconomy: Cardiff's economy in figures
- OpenSenedd: the Members of the Senedd for Caerdydd Ffynnon Taf
- OpenSenedd: the Members of the Senedd for Caerdydd Penarth